The Five Principles
At Mars, we share special values about our company and the way it should be run.
These values - The Five Principles - are the cornerstone of our culture and they
set us apart from others, requiring us to think and act differently towards our
Associates, our brands, our consumers, our environment, our suppliers, and our business.
At a time when change is constant, and in a business that is continually evolving,
The Five Principles provide a link with our traditions and a bridge into the future.
The consumer is our boss, quality is our work and value for money is our goal.
Our company is dedicated to the highest quality in all the work we do. Quality is
the uncompromising standard for our actions, and it flows from our passion and our
pride in being part of the Mars community. Quality work, which results from our
personal efforts, is the first ingredient of quality brands and the source of our
reputation for high standards.
As individuals, we demand total responsibility from ourselves; as Associates, we
support the responsibility of others.
We choose to be different from those businesses where many levels of management
dilute personal responsibility. All Associates are asked to take direct responsibility
for results, to exercise initiative and judgment and to make decisions as required.
By recruiting ethical people well suited to their jobs and trusting them, we ask
Associates to be accountable for their own high standards.
A mutual benefit is a shared benefit; a shared benefit will endure.
We believe the standard by which our business relationships should be measured is
the degree to which mutual benefits are created. These benefits can take many different
forms, and need not be strictly financial in nature. Likewise, whilst we must try
to achieve the most competitive terms, the actions of Mars should never be at the
expense, economic or otherwise, of others with whom we work.
We use resources to the full, waste nothing, and only do what we can do best.
How is it possible to maintain our principles, offering superior value for money
and sharing our success? Our strength lies in our efficiency, the ability to organise
all our assets - physical, financial and human - for maximum productivity. In this
way, our products and services are made and delivered with the highest quality,
at the least possible cost, with the lowest consumption of resources; similarly,
we seek to manage all our business operations with the most efficient process for
We need freedom to shape our future; we need profit to remain free.
Mars is one of the world's largest family owned corporations. This family ownership
is a deliberate choice. Many other companies began as Mars did, but as they grew
larger and required more sources of funds, they sold stocks or incurred restrictive
debt to fuel their business. To extend their growth, they exchanged a portion of
their freedom. We believe growth and prosperity can be achieved another way.